Beast (Korean: 비스트, stylized as BEAST or B2ST) is a boy group from South Korea that consists of six members, under Cube Entertainment. The group was originally known as B2ST, an acronym for Boys to Search for Top.[1] However, their name was changed to BEAST (Boys of the EAst Standing Tall) a few days before debut.[2][3] They released their first mini-album Beast Is the B2ST on October 14, 2009.[4]
Beast has been chosen as the new models for the Young TD Casual CLRIDE.N to match well with the trendy and casual brand concept. This this will be their first time being clothes models from the 2010 Fall/Winter collection from CLRIDE.N.[34] They will be modelling their clothing in a trendy British vintage style.[35]
On December 3, 2010, Beast attended the Patricia Field Collection fashion show located in Seoul Chungnamdong MCM Haus and was praised by Patricia Field herself for their “distinctive and modern look”.
Other activities
Beast was the topic of a short-lived reality show, MTV B2ST, which was hosted by MTV. The show ran on a weekly basis from August 23, 2009 to October 9, 2009, with a total of ten episodes. The program was to showcase their journey to debut.[5] It was announced in March 2010 that Beast will be hosting a second season of MTV B2ST entitled MTV Beast Almighty. After last year's broadcast debut, season 2 will have fans and viewers' wishes as the concept of the program. Beast members will have to pick one wish for every episode. The show ran on a weekly basis from April 10, 2010 to May 29, 2010.[36] Beast has become the protagonists of variety show 'Idol Maid' running on a weekly basis from July 21, 2010[37] to October 13, 2010.[38] Beast will be having a cameo on More Charming by the Day.[39]
On November 25, 2009, it was announced that the group would release the song "Crazy" in promotion for the film, Attack the Gas Station 2.[40][41] On January 25, 2010, the group participated in the God of Study official soundtrack,[42] with the song "Ready Go", which topped various charts.[24][43]
Shin Sae Kyung and Beast were chosen as the models for BBQ Chicken after the Wonder Girls, and they will be filming the commercial for BBQ Crispy Chicken.[44] Beast appeared together as a group with DooJoon on one episode of reality-variety series Danbi, a segment part of MBC's Sunday Sunday Night line-up.[45] Beast was chosen as ambassadors for ‘Seoul Character•Rising Licensing Fair 2010’ co-hosted by both Korean Contents Promotions & Co-Ex on July 12, 2010.[46] 4minute and Beast have been chosen as the mains for Signal Music and they will be appearing before the living room audience through Signal Music in SBS’s ‘People Looking for Laughter’ and it will be commencing on 10 July 2010.[47]
